If you’re having a new website built, you’re probably thinking about what kind of content you’ll need to populate it with. What will you write on your home page? Will you provide any background information about your company? How long are your product descriptions going to be? These are all critical questions, and in this article, we’ll go over the various types of content your website need to succeed.
1. Compelling sales copy
First and foremost, your home page must contain excellent sales copy. This includes compelling titles and headers with short, punchy language that effortlessly communicates your value proposition and unique selling point. The best home page sales copy will address your prospective customers’ common pain points and offer solutions, encouraging them to learn more about your products and/or services. Your service and product pages, of course, should be written with expert precision. It is not only about the content, but also about the layout. Use bullet points for important features, and make sure that elements like “add to basket” are bold and visible.
Having testimonials and customer reviews on your home page isn’t required, but it does help. When visitors to your page see genuine reviews from other people who have worked with you, authority and trust are built. This can mean the difference between a visitor becoming a customer and leaving your site to visit one of your competitors.
3. Visual content
The majority of consumers are visual learners, so including visual elements on your website makes perfect sense. You don’t want to go overboard and plaster only images on your website (as they take forever to load, which is a conversion killer), but a few well-placed and optimised images can work wonders. This is particularly useful for infographics and customer journeys. When a visitor can clearly visualise your products and/or services, it may be all the encouragement they need to proceed.
Don’t underestimate the importance of answering frequently asked questions when it comes to adding content to your website. Not only will this increase traffic to your website, but it will also relieve the burden on your customer service team. The truth is that if you provide as much information as possible about your products and services, your page visitors will often find all of the information they require without having to pick up the phone or send an email. This, in turn, can be very beneficial to increasing your conversion rate.
5. Video content
Although video content isn’t required, statistics show that websites with high-quality video content have much higher conversion rates. Most people enjoy watching video content online, and when it clearly explains the various products and services we are considering purchasing, we feel far more compelled to do so.
6. Blog content
A blog is optional, but it is practically required for SEO. It’s the ideal opportunity for you to address some of your industry’s most frequently discussed topics, cover areas where there isn’t much information available online, and simply demonstrate your authority in your industry by sharing your extensive knowledge. A blog can not only help you connect with and entertain your target audience, but it can also improve your website’s ranking in search engines like Google.
7. Content assets
Lead magnets can be made from content assets. For example, many websites provide free eBooks with the most recent hints and tips on their website.
For example, a New York City SEO company might provide a free eBook outlining. The hottest digital marketing trends for 2023. People who want the free information will provide their email address and sign up for a weekly newsletter in exchange. Following that, they can use email marketing to nurture their email list in order to bring on new clients. Inspire brand loyalty in existing clients, and even upsell.
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